Our initial approach to branding begins by gaining a strong understanding of the organisation’s values, ambitions and offering. Followed by research and analysis of the target market, resulting in defining their USP and brand characteristics.
Launch a new beginning!
Here are our main areas of expertise:
A great identity is memorable, visually strong, simplified and provides longevity beyond any graphic trend. It works cohesively onto any medium, enabling flexibility to deliver the message clearly and creatively with instant recognition of the brand. We can create a new identity or refresh and evolve an existing one.
Tenet – Information Technology
Wildlife Matters – Environmental Consultancy
IBF – International Badminton Federation
We create easy to follow guidelines to ensure consistency of brand style, imagery and tone for all communication material, allowing flexibility whilst retaining the core look and feel.
Third party user guide.
Sexual Health Services.
New identity and mini guidelines for a healthcare research and development organisation.
A new brand identity and guidelines for an information technology company.
IMPLEMENTING BRAND STYLES
The new identity was created by a large design agency and then handed over to us to design and implement the brand style across the full suit of literature to keep consistency throughout. This made the process more affordable.
James Hay Partnership – Financial Services