Branding

BRANDING

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Our initial approach to branding begins by gaining a strong understanding of the organisation’s values, ambitions and offering. Followed by research and analysis of the target market, resulting in defining their USP and brand characteristics.

Launch a new beginning!

Here are our main areas of expertise:

IDENTITY

A great identity is memorable, visually strong, simplified and provides longevity beyond any graphic trend. It works cohesively onto any medium, enabling flexibility to deliver the message clearly and creatively with instant recognition of the brand. We can create a new identity or refresh and evolve an existing one.
 

New launch

Stratex – The Entrepreneur’s Adviser
ISL – Improvement Science London
Samsarx – Health Care Provider
NHS Medway – Sexual Health Services

Refresh

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Tenet logo

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Tenet logo

AFTER

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Tenet – Information Technology

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Wildlife Matters logo

BEFORE

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Wildlife Matters logo

AFTER

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Wildlife Matters – Environmental Consultancy

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BEFORE

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IBF logo

AFTER

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IBF – International Badminton Federation


BRAND GUIDELINES

We create easy to follow guidelines to ensure consistency of brand style, imagery and tone for all communication material, allowing flexibility whilst retaining the core look and feel.
 

Western Union branding guidelines

Third party user guide.

NHS Medway Sexual Health branding guidelines

Sexual Health Services.

NHS Medway
ISL branding guidelines

New identity and mini guidelines for a healthcare research and development organisation.

ISL Logo
Tenet branding guidelines

A new brand identity and guidelines for an information technology company.

Tenet logo

IMPLEMENTING BRAND STYLES

The new identity was created by a large design agency and then handed over to us to design and implement the brand style across the full suit of literature to keep consistency throughout. This made the process more affordable.

James Hay Partnership services

James Hay Partnership communication
James Hay Partnership – Financial Services

James Hay Logo

 

Medway NHS
Opca
Tenet
International Badminton Federation
Medway NHS
Western Union
James Hay Partnership