We recently created a new brand identity, website and marketing collateral to launch TPIO (The Private Investment Office).
Our journey began by defining the clients ambitions and characteristics which included stability, reliability, transparency and expertise. The Delta sign was chosen as the main logo mark, providing a strong link to the methods used when setting out client strategy and objectives.
Once the identity mark was approved we were able to start to develop the website, which will become TPIO’s primary piece of communication.To continue the thread of the Delta sign being the focal point of the identity we incorporated a diagonal section of the mark to create a “beam of light”. Used as a graphic devise to cast a light and saturate colour across communication material. This helps to emphasis revealing client objectives and positive planning by TPIO – leading a light to their future wealth.
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