The landscape is evolving for the Financial Sector. Therefore, the ability to manoeuvre quickly to changing markets is key. Brand style and communication material needs to reflect transparency, stability, security and a modern approach.
Respond to changes.
Respond to changes.
James Hay Partnership
The James Hay Partnership brand has evolved considerably over the past few years, becoming one of the best SIPP providers in the UK.
When IFG Group successfully bought James Hay and IPS Partnership, they merged together and created a new brand identity. GDF Design was as a result chosen to evolve the new graphic style and implement it across their suit of communication material. We are still continuing to develop and maintain this material for James Hay Partnership. Our aim is to turn-around work enquiries within 24 hours. Acting as an inhouse design team, performing like an external design agency.
Santander Private Banking
Financial Adviser Incentive
The brief was to create a high-end bespoke brochure to promote a yearly golf tournament. This brochure will acknowledge and reward the best financial advisers, all of whom worked closely with Santander Private Banking. It contained a DVD showcasing the tournament, venue and facilities. This event created a perfect opportunity to network and discuss existing and future products and services with the best in the business.
The carbon taxation report was translated into six languages, evaluating existing systems and methods used around the world. Because client imagery was unavailable, we used a typographic style throughout the report.
The “Cost of Sustainable Development in Africa” report was created to inspire various pathways into funding. The client supplied the imagery which was enhanced before implementing throughout the publication. Dividers were created to brake up the text heavy sections and make it easy to navigate. These paragraphs and facts were highlighted to emphasise key information. Both repots were delivered to a restricted budget and short deadline.
Third-Party Brand Guidelines
There are many third-party suppliers in the UK that offer Western Union services because their customers come from all over the world and are often non-English speaking, we were asked to produce a set of graphic guidelines to help maintain brand consistency across all their communication material. This therefore improved their customer experience.
We created a complex interactive PDF form for Atom Bank, to support intermediaries and direct clients to apply for a long list of their products. The aim was to make the form filling process as simple as possible and the processing of data more efficient. Atom Bank are committed to utilise secure online digital solutions within their organisation.
The Private Investment Office
Identity, website & marketing
We created a new brand identity, website and marketing material to launch TPIO (The Private Investment Office). An organisation focusing on the high net wealth sector and entrepreneurs, providing a bespoke, cohesive wealth and investment planning platform.
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